Lebara is launching a new set-top box entertainment service specialising in international movies and television shows for audiences across Europe. Lebara Play, which will be available in the UK, Germany, Netherlands and France by the end of June, will bring free and premium fully-licensed content in 13 languages.
The new service will bring content from some of the biggest channels in Europe, Africa and Asia, including:
Programming will be a mix of live TV and pre-recorded content from 150 top-rated tv channels, alongside 3,000 movie titles for Tamil, Turkish, French West African and English West African viewers across Europe. Content can be streamed on mobile, computer, tablet or TV in HD and SD quality. The rest of Europe will be catered for over the summer, with the service launching in other worldwide regions by the end of the year.
Lebara Play will have flexible payment options, which can be purchased at retail outlets, online or via a mobile app that can be downloaded from Google Play and the iTunes App Store shortly. Subscription packages start from £9.99 per month or £199.99 for an entire year. There’s also a special introductory price of £149 that include’s a year’s unlimited viewing of your chosen subscription package.
Mr Yoganathan Ratheesan, Chairman and CEO of Lebara Group, said, “Serving the migrant community is at the core of everything we do at Lebara. While the need to call loved ones is never far away, as new locations become home for our customers, different needs such as financial services and entertainment become more important. Lebara Play is an unrivalled service designed for an under-served community; and the launch proves that we’re delivering on our plans to disrupt the existing entertainment landscape and diversify our communications business.”
Aditya Thakur, CEO of Lebara Play, added “We’ve built relationships with some of the leading content companies worldwide, and in the coming months we’ll be announcing further deals to deliver customers even more of the TV and movies they love in their own language. Lebara Play provides a huge range of content – blending the best of video on demand movies and live TV programming – with a simple and intuitive user experience, at a competitive price.”