iPhone 5c market share smaller than expected – Apple CEO

Jamie Feltham
January 28, 2014

It looks like the iPhone 5c might not be living up to Apple’s expectations. Company CEO Tim Cook has said that the device doesn’t hold as much market share as the team thought it would since its launch last year.

The news follows Apple’s fiscal first quarter earnings in which the company revealed sales of 51 million iPhones. A breakdown for each model was not given.

Cook reasoned that the omission of the Touch ID fingerprint scanner may have turned people off of the iPhone 5c.

“I think the 5s, people are really intrigued with Touch ID,” he said. “It’s a major feature that has excited people. And I think that associated with the other things that are unique to the 5s, got the 5s to have a significant amount more attention and a higher mix of sales.”

The iPhone 5c is designed to be a low-cost iPhone, but it starts at £469 SIM-free. Perhaps that’s got something to do with it, eh Apple?

Source: Apple Insider

About the Author

Jamie Feltham

Videogamer, music listener, squash player, exerciser, technology journalister. Multimedia journalism graduate, writing for the What Mobile mag and website

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