Motorola wasn’t the first company to consider allowing customers to customise their phones, with a report from The Verge claiming that HTC had heavily investing in colour customisations for the HTC 8XT Windows Phone.
According to the report Sprint and HTC were both working on a project called the HTC Design Studio, which was meant to be a web app giving you the ability to choose your own colour options for the speaker, accents, the two-tone highlights, and your own personal engraving.
It is understood that both HTC and Sprint decided not to further the project due to the cost and complexity involved in taking it to market.
The HTC 8XT was launched on the Sprint network in July with an improved colour scheme, borrowing heavily from the HTC Windows Phone 8S, but without the HTC Design Studio.
Whilst this project may have failed, there’s nothing to stop HTC or any other manufacturer from replicating what Motorola has done with the Moto X — although we’ll have to wait and see if that plan turns out to be a success.