House of Marley today announces the launch of the redesigned Smile Jamaica Wireless 2 in-ear headphones, a stylized refinement to the timeless classic at a new lower price with sustainability improvements in both the cable and packaging. The product release includes the debut of House of Marley’s new 100% recyclable plastic-free packaging constructed entirely from paper fibres.
The Smile Jamaica Wireless 2 feature a fresh and tailored redesign of the best-selling everyday in-ear headphones, but with familiar eco-conscious materials. As with the original model, the FSC™ certified wood and recyclable aluminium housings in the earbuds deliver not only an earthy, stylish look but a warm, acoustic component to the signature Marley sound performance.
The new braided cable used in the Smile Jamaica Wireless 2 is designed using fibres from 99% post-consumer plastic waste from recycled water bottles, bringing sustainable elements to durable construction. As the leader in eco-conscious audio products while contributing to environmental give-back, House of Marley has also expanded their innovative design to address the need for a simpler, fully-recyclable packaging for consumer electronics.
“It was important for us to make it easier for the consumer to make a conscious decision toward recycling the packaging and one that did not compromise our commitment to sustainable design,” explains House of Marley Director of Product Development Josh Poulsen. “Our packaging has always positioned us to stand out within the consumer electronics industry as we have made a conscious effort to use FSC™ certified materials, recycled paper, recycled PET casing and paper fibre ties instead of the plastic standard. Our move to 100% paper fibre packaging means that the entire package contents can now be put into the single mixed-paper recycle bin without a hassle to separate inserts of different materials, a common issue when it comes to the recycling process.”
In addition to 100% recyclable packaging, House of Marley is continuing their support for environmental give-back, celebrating their 10th Anniversary as an eco-conscious audio maker and honouring the legendary Bob Marley and his respect for the earth and people. The Project Marley Global Giving Initiative has expanded to support global reforestation through One Tree Planted and ocean preservation through the Surfrider Foundation.
Coming out just in time for summer, the Smile Jamaica Wireless 2 is a reinvention of the original Smile Jamaica Wireless, following in the tradition of timeless design using FSC™ certified wood and recyclable aluminium housings. Delivering a seamless wireless experience with extended playtime and all-day comfort, the Smile Jamaica Wireless 2 features a sleeker, lighter neckband design than its predecessor at a more affordable price within the under £30 category. Constructed for stability and convenience, the new tangle free cable made from 99% post-consumer recycled polyester and earbud construction provide strain relief with the simplicity of a single, inline 3 button control, all within a sustainably-minded design.
PRODUCT FEATURES
Smile Jamaica Wireless 2 are available now on www.thehouseofmarley.co.uk, Amazon, HMV and select retailers nationwide.
