Freeview Play viewers can now choose from over 20,000 hours of on-demand content, all for free, strengthening Freeview’s hold as the UK’s fastest growing TV platform.[
The news comes following the addition
of My5 on Freeview Play devices, which launched last week. My5 joined BBC
iPlayer, ITV Hub, All 4, UKTV Play, CBS Catchup Channels UK and Horror Bites on
the Freeview Play line up.
Freeview Play has tonnes of
the best TV that viewers love. But of course, viewers can also easily top up
with extra services to curate their own perfect TV package, such as Amazon
Prime which offers 22,600 hours and NOW TV which offers customers hundreds of
box sets, movies, reality TV, ad-free kids content, as well as live sport
events.
Launched in 2015, Freeview Play
has now sold over 7 million devices, and boasts over 4 million users. Freeview Play
makes it easy for viewers to find their favourite shows and discover new ones.
Viewers can use the universal search
functionality and browse a carousel of handpicked content recommendations from
across the platform.
Owen Jenkinson,
Marketing Director at Freeview commented ‘To put 20,000 hours in perspective-
that’s over two years of solidly watching TV, day and night. We’re not sure
anyone would want to do that, and while we don’t advise it, isn’t it great to
have the option!’
About Freeview
Freeview is the biggest TV platform in the UK, used
in 18 million homes, giving viewers access to the country’s most popular TV
shows, for free.
It’s connected TV service,
Freeview Play, brings together the best of the UK’s free content, live and
on-demand from BBC iPlayer, ITV Hub, All 4, My5, UKTV Play, CBS Catchup
Channels UK and Horror Bites. The service is available on the majority of smart
TVs sold in the UK and with over 20,000 hours of on-demand content, has quickly
become a ‘must-have’ feature for consumers. In 2019, Freeview launched its
mobile app for smartphones and tablets giving viewers access to the country’s
most watched television programmes all in one place, on the go.
Offering viewers a compelling
foundational TV service on to which OTT services can be added, the platform
plays a critical role in delivering consumer choice and supporting the UK’s
broadcasters by driving share and prominence. The principle of ensuring
universal and free access to the best of the nation’s content for all UK
viewers continues to drive Freeview’s evolution in a changing media landscape.
The Freeview platform is managed by Digital
UK Ltd and DTV Services Ltd. The companies have four common shareholders – BBC,
ITV, Channel 4 and Arqiva – and Sky is a shareholder in DTV Services Ltd.