EE stores to be open longer to cope with post lockdown demand

Saf Malik
April 7, 2021

Stores are set to open on April 12

EE has announced that a number of its 480 stores in England will open for longer to cope with a surge in demand. 

With stores set to open on April 12, EE predicts a 50 per cent increase in demand for in-person tech support from customers returning to the High Street after months of Lockdown. 

EE’s online service is now open for customers to start booking local store appointments at a time convenient for them.

EE says that its virtual queueing system and the ability to book online will ensure customers an immediate slot when they arrive in the store.

EE retail director Lee Frankham said: “Our stores play an essential role in providing support and advice to customers, and we expect a surge in demand for face-to-face interaction when our doors open. We anticipate visitor figures in the first few weeks of reopening to closely resemble pre-Covid levels.

“Despite footfall being slightly lower than average, the reopening of our stores last July saw customers coming in knowing exactly what they wanted: to see, touch, and feel a device they’ve been eyeing online, talk to one of our advisors in person, and walk out of the store with the product they’ve been dreaming of.

“While our shops have been closed, we are proud and fortunate that we have not made any redundancies or furloughed any staff. Our store teams can’t wait to reopen to serve our customers and help re-invigorate our much-loved local high streets.”

Customers visiting stores from next week will see a range of health and safety protocols.



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