Bang & Olufsen Announces Beoplay E8 Sport

What Mobile
June 18, 2020

Designed to improve performance though music, and launched during a time where most exercise is performed outside, Bang & Olufsen takes its first venture into sports with the announcement of the true wireless earphones Beoplay E8 Sport. Beoplay E8 Sport combines Bang & Olufsen’s renowned sound performance and craftsmanship with design details and product features required by professional athletes and casual runners, who harness the power of music to achieve the goals they set their minds on.

There are three elements that people are specifically looking for in a set of sports earphones: a waterproof and customizable design that brings comfort to long runs and workouts, playtime that lasts way beyond the finish line and, most importantly, excellent sound quality – everyone tells us that nothing is more important than powerful music that can motivate, push you further and perform at your best”, says VP of Product Management Christoffer Poulsen.

High performance and high aesthetics

No longer forced to sacrifice aesthetics for utility, Beoplay E8 Sport stands out by bringing world-class audio and design to a set of sports earphones that don’t compromise on performance. The earphones are housed in a compact wireless charging case that uses materials influenced from the sports industry, such as rubber and textured silicone, with strong and corrosion-resistant anodised aluminium that has been a Bang & Olufsen trademark for more than 50 years.

The earphones come with the anodised aluminium ring that defines Bang & Olufsen’s true wireless earphone range and the etched Bang & Olufsen logo has been redesigned to seamlessly merge the sporty with the sophisticated. Thoughtful design elements such as a ridged gripped detail on the earphones help adjustments when fingers are wet and sweaty, and to avoid unnecessary stopping or distraction while running, the earphones can switch between tracks, take calls and activate Transparency Mode all with a simple tap or swipe of the finger.

Beoplay E8 Sport has an IP57 certification which fully protects them from dust, sweat and water intrusion of up to 1 meter for 30 minutes. It comes with a variety of five removable ear tips and three fins for the perfect fit, so you can focus on your workout with no loss of sound clarity and total security. With 7 hours of playtime from the earphones and an additional 3 charges in the case, E8 Sport provides up to 30 hours of playtime. Bluetooth 5.1, AAC and aptX codecs ensure perfect connectivity and sound reproduction on all iOS and Android devices.

Pricing and availability

Beoplay E8 Sport (RRP 350 EUR / 300 GBP / 350 USD / 2750 DKK / 550 AUD / 350 CHF / CNY 2698) comes complete with a premium wireless charging case, five ear tips, three ear fins and a USB-C charging cable. The earphones are launching in Oxygen Blue and Black and will be available on, in Bang & Olufsen stores and select thirdparty retailers from July 9, 2020. To find out more, follow the conversation at @bangolufsen on Instagram, Facebook, Twitter and YouTube using #BeoplayE8Sport

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