Apple tipped to announce drop in profit
Apple’s fortunes could be set to wither with analysts predicting the company to announce its first profit fall in 10 years.
Alex Walls
April 23, 2013
O2 is urging consumers to recycle their mobiles, with a competition offering special shoes fitted with old phones provided by environmentally-conscious people
Fresh from the Department of Substance-Influenced PR Ideas comes news that O2 is encouraging people to recycle their phones with a competition offering a pair of special ‘fashion’ shoes fitted with old phones sent in by environmentally-aware people.
Stop laughing.
Designer Sean Miles says: “I wondered how I could make phones people might be embarrassed with into something that would give them a new lease of life.”
Well Sean, in our boring old world, holding a shoe to our ear to take a call is not something we’d put on page one of our ‘How To Be Cool’ guidebook.
Aah, soles.