O2 is urging consumers to recycle their mobiles, with a competition offering special shoes fitted with old phones provided by environmentally-conscious people
Fresh from the Department of Substance-Influenced PR Ideas comes news that O2 is encouraging people to recycle their phones with a competition offering a pair of special ‘fashion’ shoes fitted with old phones sent in by environmentally-aware people.
Stop laughing.
Designer Sean Miles says: “I wondered how I could make phones people might be embarrassed with into something that would give them a new lease of life.”
Well Sean, in our boring old world, holding a shoe to our ear to take a call is not something we’d put on page one of our ‘How To Be Cool’ guidebook.
Aah, soles.
