Apple and IBM team up to make the iPhone and iPad more business-savvy

Callum Tennent
July 16, 2014

Formerly two of the biggest, more fierce rivals in the computer industry, Apple and IBM have now teamed up to undertake one of the largest joint-ventures the mobile world has ever seen.

The exclusive partnership will see IBM developing apps and providing services for iOS. These will be with a distinct business-orientation, in an attempt to make Apple’s popular portables more useful in the working world.

IBM will develop over 100 apps, utilising its extensive catalogue of data and analytics to create more enterprise-friendly tools. Apps will be industry-specific, native and developed exclusively for iOS.

IBM will also provide specialist Cloud services. Security, analytics, device management and mobile integration will all be offered, as well as a new ‘Apple Care for Enterprise’ service.

Corporate customers will also be able to purchase iPads and iPhones from a special IBM activation programme, which will see the devices come with IBM’s new apps and software pre-installed.

Apple CEO Tim Cook said in an announcement, “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple,

“This is a radical step for enterprise and something that only Apple and IBM can deliver.”

Details of the financial breakdown of the deal are as yet unknown.


About the Author

Callum Tennent

International playboy/tech journalist.

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