Amazon Event 2020: Everything announced

Saf Malik
September 25, 2020

Amazon’s product event focuses largely on tailor-made for the quarantine era

Amazon yesterday revealed a host of its new speaker and security devices which seem tailor-made for the coronavirus era at yesterday’s Amazon Product Event 2020. Here’s everything that was announced.


The company unveiled its new lineup of Echo smart speakers which will be made from eco-friendly materials and feature a low power mode to make them more energy-efficient.

The company plans to make Alexa as responsive as ever with the spherical Amazon Echo Dot 4th Gen which features an AZ1 Neutral Edge processes which makes processing speech faster.

Amazon also revealed its new Echo 4th Gen and announced an Echo Dot kids edition which will retail from £49.99 and will be made available later this year.

The Echo Dot with clock will retail for £59.99 and is available from October 22.


Amazon also made a claim for the online gaming market with the announcement of its new gaming software titled Luna.

The cloud-based streaming service will act as a direct rival to Google Stadia, Playstation Now, and Xbox Games Pass in the uber-competitive market and will offer a selection of games including Metro: Exodus and Sonic Mania for $6 a month.

PP Foresight tech media and telco analyst Paolo Pescatore thinks Amazon’s foray into gaming is a logical move given the company’s extensive assets.

Pescatore said: “All eyes will be on Amazon Luna as it now enters the fray to compete for the mantle, the Netflix of Games.

“The jury is still out on cloud games, though there are plentiful opportunities given Subscription in games.

“Subscription services are the rage and everyone is jumping on the bandwagon to lock users in, akin to a monthly gym service.”


Ring Security’s latest camera/drone is called The Always Home Cam and received plenty of attention at the event.

Amazon announced that the hardware could fly from its dock to other areas of the home, giving homeowners other viewpoints of their households from a single camera while they are away.

The device will cost $249.99 but details on its UK release are scarce.

Pescatore added: “Some of the new security services will resonate with users given these unprecedented times allowing families to be more connected with each other.

“Other futuristic devices like the home flying camera drone will seem too futuristic for many households and remain niche for now.”


The company also enhanced its Fire TV Stick with two notable additions: The Fire TV Stick and the Fire TV Stick Lite.

The Fire TV Stick will provide HDR video and Dolby Atmos sound at a cheaper price of £39.99.

Both products are set to be made available later this month.


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