Amazon announces mobile dev programme

Thomas Wellburn

May 15, 2015

Amazon has announced a new mobile app service aimed at developers who wish to promote their applications across the Fire range of devices.

The move comes in an apparent bid to challenge Google and Twitter in the mobile ads market. The programme is named ‘Advertise your app with Amazon’ and developers can target users based on interests, or let the audience decide.

Ads will be distributed via the Amazon mobile ad network using specific mobile placements. This means that developers will be able reach users not in the Amazon ecosystem. There is also the option for developers to use ‘Enable Google Play support’, which allows customers to download the app from the standard Google Play Store versus the Amazon app store.

The programme takes less than 90 seconds to set up and developers will pay only when a user clicks on an advertisement. The initial investment cost for signing up is $100.

For more on Amazon, visit What Mobile’s dedicated Amazon page.

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