New research by vouchercodes.co.uk shows that a quarter of current iPhone users are considering jumping ship to Samsung once the S4 launches.
Samsung has announced a press event tomorrow in Times Square, New York, to unveil the latest version of its flagship smartphone, the Samsung Galaxy S4.
It has already released several teaser images, begun its TV advertising campaign, and covered Times Square with billboards. Our reporter Alex Walls will be there covering the event live (including a live blog, you can read here).
Vouchercodes.co.uk’s research also shows that Samsung may some work ahead of it – Apple and Blackberry fans enjoy the biggest brand loyalty, with three in five iOS users (59%) stating they’ll stick with an Apple device and three in ten Blackberry users claiming they’ll continue to use Blackberry handsets. You can read What Mobile’s review of the BlackBerry Z10 here.
In the battle to attract new customers, Vouchercodes.co.uk says Samsung should focus its efforts on marketing to those aged 45-54, 69% of whom plan to switch to the brand at their next handset purchase. Men are also a prime target for the brand with 50% of men saying they’d consider purchasing the next Samsung Galaxy S4.
While Apple still enjoy the lion’s share of mobile shopping traffic, the research shows a 24% increase in traffic coming to the site from Samsung devices in 2012, suggesting the South Korean tech manufacturer is gaining ground on its biggest rival.