Avenir Telecom, exclusive licensee for Energizer® mobile phones and accessories, today announced they started rolling out Energizer’s new visual identity. Energizer revealed earlier last year its new look, which includes updated logo, packaging, in-store displays, and advertising.
A contemporary look to help consumers find the products they need
The changes represent the first major update to the Energizer look since 2008. Branding has been transformed and modernized to preserve Energizer’s foothold as a category leader. The new visual treatments provide a contemporary look with a lighter, brighter presentation and a helpful new approach, with distinct colours deployed to help consumers more easily and intuitively find the best product to suit their needs.
The iconic character Mr Energizer to take centre stage
As part of this new visual identity, the charismatic brand character Mr. Energizer has an even more prominent role. Mr. Energizer is the embodiment of physical energy, a living Energizer® battery who’s quick with a wink and a smile and always up for a new challenge or a friendly competition. He’s an animated character who lives in the real world and marvels at it with curious enthusiasm. His lasting endurance and fun-loving personality reflect the spirit of the Energizer® brand.