We want to look at business’ growth and value along with their mobile website readiness, delving into whether or not there is a correlation between the two. Does the success of business directly correspond to how mobile ready they are?
Having a website that is mobile-ready consists of data on how users experience a web destination. Businesses are having to adapt to changing consumer needs and need to be thinking about improving mobile website speed in any way they can. In other words, users want to be able to access a site as fast as possible, with as much ease as possible, and they will thank you for it. For example, when it comes to speed, a load time of 5 seconds or less is good. There’s a huge amount to gain by improving mobile website speed. For some sales-focused businesses, if the speed is too slow, customers might leave negative reviews on sites such as Yell.com. Yell ratings allow for customer feedback.
Bringing together real-life data, Text Local have been gathering information about the levels of mobile website speed of various businesses. With an interactive data set, we can look at the relationship between speed and yell ratings by business type across a wide range of UK locations.
86% of consumers use smartphones for consumer activities. Consumers also spend an average of 3.3 hours a day on their devices. It is no surprise that businesses who implement a mobile strategy see 40% more revenue on average.
With 19 industry sectors across the UK, ranging from doctors, pharmacies, vets to hotels, restaurants and nightclubs, we can also compare various professions against each other as well as against the industry Yell rating.
Comparing business success metrics, such as annual revenue numbers and reviews to mobile compliance rates, we can conclude that mobile readiness and speed is something to consider for the year ahead – improving your businesses customer satisfaction, efficiency and revenue.
Check out if your business is mobile ready: Click Here
