How to optimise your blogs for the users search intent

Charlie Tandy
November 29, 2019

How well you optimise your search content is often overlooked as an important ranking factor and the SERPS (search engine results pages). However, no matter what line of work you’re in, you’ve more than likely come across a blog lately – they’re everywhere. So, how do you get your blogs to stand out from the crowd?

Basically, blogging is an online form of a subtle marketing activity that anyone can engage in, whether you’re well versed in everything online or new to the world wide web, blogging is cost-effective, easy to do navigate and is readily available.

So why are there so many floating around all over the internet? The quick answer is because they work well in attracting more traffic to your site, which increases your chances of conversion.

But before you scramble for your notebook you need to know that there’s a catch. If everyone is blogging then how do you get ahead and stand out from the ‘blogging’ sea of information and opinions? With all the ‘blogging’ competition out there it’s vital to keep in mind that the key to a successful blog is thinking up a creative content and a solid strategy for your blogs. It’s a fact that blogging is here to stay so the competition can only get stiffer and more intense.

To make sure your blogs reach your audience it’s worthwhile to complete a digital marketing course so that you are up to speed when it comes to all aspects of blogging which includes blogging frequency, keyword selection and of course, producing really creative blogs.

What are the basics of a blog?

Although blogs have been around for a quite a while now, not everyone is familiar with exactly what’s involved in a blog. There are so many types of blogs online and they’re all different in terms of style, content, length and purpose, so defining a blog can become a little bit sketchy. However, basically a blog is an online journal, or information source that contains relevant information about a specific topic and written by an individual author or a collection of authors.

Why search content is important?

Search engines are constantly changing their ranking algorithms so getting the most traction from your blogs. Achieving this can be time-consuming and quite frustrating. But it doesn’t have to be this way.

If you’re a blogger you want your blogs to constantly rank high on Google and show up on all relevant search content. Search content needs to be relative to your business and has to align with the keywords being searched.

Be creative, be consistent and be relevant

Blogging keeps your website up to date and fresh. Your blog will reach a whole new level of popularity if you make sure it’s imaginative and you stick to your creative strategy for your blogging efforts.

The benefits of having a blog increase when you think up a digital creative strategy for your blog posts as this allows you a creative release for your topic knowledge and showcases your talents when it comes to delivering interesting and creative blogs.

Tips and techniques for optimising your blogs

Every business wants to drive more traffic to their blogs – that’s a given. But how do you attract traffic and more importantly, how do you get people to read your blogs.

Here are a few tips to help you optimise your blog for the users search content.

Be creative – Always be creative with your blogs. Apart from being relative, authentic creativity is the key to successful blogging. Remember to include titles and meta descriptions too.

Keyword selection – Try not to be too specific in your blog and use out of the box, creative ideas for your topic headlines.

Make use of topic generators – These days there are great tools available to create ideas for a new blog, such as topic generators. Just type in a keyword and see what ideas the search will give you.

Research – The point of running an ongoing blog is to write, right? Well, it’s also a great idea to read. Read as much as you can on your topic.

Evaluate competitors – Take a look at your competitors’ blogs to kickstart a few creative ideas.

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