Believe it or not, push notification is one of the most result-driven strategies that can help you reach a wide number of users, drive sales, and generate engagement. If used right, the push notification strategy can become a successful marketing strategy that your brand can use to reach its revenue target. The ultimate goal of using push notification is to entice users to take action. But sadly, many marketers fail to well-optimized this strategy and don’t take its maximum advantage.
Push notifications have great potential to increase your bottom line by attracting more customers and generating maximum engagement. A survey suggests that more than 80% of shopping carts are abandoned each year. Brands can craft utilize push notification strategy to encourage customers to complete the purchase process. It serves as a reminder for your customers and promotes offers and products to boost sales.
If you are thinking of how to optimize your push notification strategy to reach your business goals, here are some awesome ways to make it effective for generating greater engagement.
Let’s get started.
Focus on Your Objective
First and foremost, clearly define the goals of your push notification strategy that you want to achieve from it. Carefully plan your actions that you want your audience to perform and then start optimizing your strategy.
Ask Your Users for Permission
When it comes to sending your customers push notification, it is advised to ask their permission first. Many users don’t allow apps to get access to their personal data and refuse the permission request. So, marketers are advised to make their push notification strategy user friendly. Ask your users what type of content they are interested in to send them and use their preferences to create a compelling experience.
Avoid Sending Too Many Notifications
If your customers are bombarded with too many push notifications, chances are they will opt-out of notifications or may uninstall the app. So, carefully check the daily count of your push notifications. One or two messages per day is an ideal number. According to a recent survey, 12.2% of users uninstall the app because of excessive notifications, and 16.2% uninstall the app because of excessive advertising. Make sure you get your push notification strategy right to avoid any harmful results.
Personalize Your Notifications
Today’s customers want choices. They will open the message when it meets their specific needs. With personalized push notifications, you can easily engage your user base. In fact, personalizing your push notification strategy can help achieve better results compared to sending a generic message to your whole list. Make sure your push notifications are not too salesy, instead of craft your notifications in a way that delivers value to your users and develop a meaningful relationship with them.
To personalize your push notification strategy, it is advised to use preference-based push notifications. Ask your customers how they want to receive notifications. It will feel them more valued. Segmenting your audience is another great idea to personalize your push notification strategy. It will allow you to send personalized messages based on your customers’ interests and needs.
To make your personalized push notification strategy a big hit, it is important to keep a close eye on your analytics. It helps you understand how your customers are responding to push notifications and the efficacy of those messages. You can get expert help to use these analytics. Push notifications, if done right, can take your business to a new height of success while increasing your customer base.
Timing Matters
Time is everything, especially when it comes to sending push notifications to your customers. Sending your messages at the right time will ensure you are delighting your users. So, it is important to choose the most appropriate time for your notifications. Avoid sending your messages at times when they are busy. To find the right time to connect them, do thorough research on your audience and what type of messages you will send them. Whatever time you choose to send notifications, make sure you don’t annoy your users.
Opt for a Multi-Channel Strategy
It is one of the best ways to engage more and more users in your app. By using a multi-channel strategy, you can deeply study user behaviour, find their interests, and collect data across different channels. You can use this data to make the necessary amendments to your app. This strategy will also make it easier for your user base to share content on different social media channels.
Keep It Relevant and Interesting
If you want to make the most of your push notification campaign, it is important to focus on the value you are offering. Carefully check the data you have collected to find out what matters most to your users, which will encourage them to engage with your app. It could be anything, like a special discount on an in-app purchase, a message to notify them to check the new features of the app or anything that creates interest among your customers. The ultimate goal is to keep them engaged and use your app.
Concluding Thoughts
All in all, push notifications are the best communication channels that companies can use to send the latest updates about apps and games. An effective push notification strategy involves targeting the right audience, collecting user data information, and sending them the right messages.
It is important for mobile app development companies and marketers to keep an eye on the user behavior and the results of the push notification campaign. It will help you come up with better and engaging messages that your users would like to read and optimize your strategy in such a way that nudges more actions. Hopefully, these strategies will help you come up with a better and effective push notification strategy that will give you the desired results.
Author Bio:
Aaron Starc is a strategist & writer at Cactac Studios. She is learning photography, and she likes to help people with whatever she can. She hopes to leave her mark on the digital landscape. She tweets at @ErinStarc87.