Not so many years back, there were visionaries and analysts hyping the idea of having cashless economies. At the time, several people doubted how this would even be possible. Others could simply not see beyond the challenges of achieving such a vision. In a country like this, the idea of a cashless economy is gradually […]

B2B marketing allows businesses to promote and sell products and services to other companies. These products and services are then used in the running of the businesses that buy it, or they could also resell the purchased goods, as well. The marketing world has changed significantly over the years. Marketing has been digitized with the […]

It’s easy to buy gifts for some people. Grandma delights in any kind of book about garden birds. Mom loves romance novels. Aunt Cheryl enjoys cookies and eats far too many of them…  Then we buy for the music lovers, the sports fans, the new moms and the DIY dads. By definition, these groups are […]