SELFIES FOR SAFETY: TINDER INTRODUCES PHOTO VERIFICATION TECHNOLOGY TO THE UK

TINDER INTRODUCES PHOTO VERIFICATION TECHNOLOGY TO THE UK AS PART OF ONGOING SAFETY EFFORTS

Tinder members in the UK will now be able to take selfies for safety with the introduction of  ‘Photo Verification’. This new feature uses cutting edge technology that compares a posed photo taken in real-time to the images that appear on a member’s profile. It is designed to enhance the safety of our members by ensuring authenticity and increasing trust in member profiles.

Elie Seidman, Tinder CEO says: ‘Every day, millions of our members trust us to introduce them to new people, and we’re dedicated to building innovative safety features powered by best-in-class technology that meet the needs of today’s daters. I’m proud to share this update, which represents an important step in driving our safety work forward.’

Photo Verification on Tinder ensures that every match is who they say they are. The feature allows members to self-authenticate through a series of real-time posed selfies, which are compared to existing profile photos using human-assisted AI technology. Verified profiles will display a blue checkmark so members can trust their authenticity.

How does it work?

1. Open Tinder and tap the profile icon
2. Tap the gray checkmark by your name/age
3. Select ‘Verify your profile’ to begin
4. You’ll be shown a pose and we’ll ask you to copy that pose by taking a selfie
5. Confirm that your selfie matches the pose and hit ‘Submit for review’
6. Repeat steps 4 & 5 one more time

In the UK, users can also access the Tinder Safety Centre in app, which gives useful and actionable guidance for keeping safe whilst using the app and dating in IRL. More detail can be found here.